How many people are on Pinterest? And how does it stack up against the other social media platforms out there? These usage statistics will give you a better understanding of its popularity: There are 444 Million Users on PinterestĪs the go-to platform for food, fashion, and home decor inspiration, it’s no wonder that Pinterest is home to 444 million users worldwide. 98% of Pinterest users have taken the plunge and tried something they’ve seen while scrolling. However, the platform still has great influence over its users. We’re all guilty of saving things like recipes or DIYs to our Pinterest boards, only to never actually do them. 98% of Users Have Tried Something They’ve Seen on Pinterest What have those boards been about? Well, there’s been a 44% increase in the amount of beauty-related boards, a 95% increase in boards for women’s fashion, and a 35% increase in home decor boards. Specifically, there’s been a 35% increase year-over-year in the number of boards created on a monthly basis. Pinterest has seen some growth in the last couple of years, largely due to the COVID-19 pandemic as it brought more active users on the platform. There’s Been a 35% Increase Year-Over-Year in the Number of Boards Created Monthly No matter what you’re looking for, there’s sure to be something for you on Pinterest with a wide array of content to discover.
Plus, those pins are spread out across more than 4 billion boards. With over 240 billion pins being saved on the platform, there’s tons of content to scroll through. Here’s what you should know about this go-to hub for inspiration in all areas of life: Pinterest Users Have Saved Over 240 Billion Pins To kick things off, let’s dive into a few fun Pinterest statistics that speak to the success the platform has had over the years.
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